Our Story of Craftmanship
Our Story of Craftmanship
Who we are
Our Journey Through time.
Led by Adel—a lifelong art enthusiast with a meticulous eye and skilled hands—we bring a deep appreciation for craftsmanship and detail to every project. With a background in engineering and years of hands-on framing experience, Adel combines technical precision with artistic passion to deliver uncompromising quality at fair prices.
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1990 •
Picture Framing Lands in Heidelberg West
Seasoned Picture Framer and well loved local Keith Hoad sets up his Picture Framing workshop at 40 Dougharty Rd in Heidelberg West. His experience and knowledge across all types of Picture Framing, especially in framed memorabilia, is embraced by the local community.
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2014 •
The Print & Framing Co is Born
Keith hands over the reins and The Print & Framing Co is established! A family owned and run business with a shopfront in Greensborough (Mirror Image) moves into 40 Dougharty Rd and continues the long standing tradition of providing the community with quality custom framing and art print.
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2019 •
Time to Branch Out!
The Print and Framing Co expands their Printing and customisation capabilities by introducing Decorative Indoor/Outdoor panel production and industrial UV printing facilities. This allows us to go beyond our fine art printing and now provide our customers with the option of direct printing on Glass, Metal, Acrylic and more.
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2023 •
The Torch is Passed
Adel purchases the Print and Framing Co. and utilises his professional experience to continue providing a high level of customer service and satisfaction while continuing to develop the business to best suit our customer and professional clients alike.
Who we are
What sets us apart.
Whether you’re preserving a precious memory, enhancing your home, or creating something truly unique, we’re here to help you bring your vision to life—beautifully and seamlessly.
Handcrafted Excellence
We build all our frames onsite to order. We take great care in the craftsmanship and quality of our Frames and prints alike.
Our Warehouse location in West Heidelberg, Melbourne, provides us with ample space to house our own high-end printing and framing equipment onsite.
Complete In-House
All your framing and printing needs in one location. We don’t outsource our work so you can be sure the greatest of care is taken on all of our client projects and our turnaround times are fast and efficient.
Australia Wide Delivery
We provide secure and tracked shipping options to all parts of Australia for all our products, including Picture Frames and Decorative Panels.
Face to Face Service and Shopfront
In this online world, we find great pride in providing our Customers with the opportunity to visit and discuss your projects in detail with one our expert staff and peruse our shopfront for inspiration and gift ideas.
Meet the Print & Framing Co. Team
Adel
Business Owner & Framer
Our philosophy is built on craftsmanship, creativity, and quality — combining modern printing technology with expert framing solutions to create pieces that are both visually striking and made to last.
With a unique background in Mechanical and Biomedical Engineering, Adel brings a precision-driven approach to his business, the Print and Framing Company. Combining technical expertise with a lifelong passion for art and design, Adel’s ability to blend creativity with problem-solving has shaped a business focused on quality, innovation, and attention to detail, helping clients transform ideas, artworks, and memories into beautifully finished pieces.
Gray
Picture Framer & Designer
We believe every artwork, photograph, and project deserves exceptional attention to detail, personalised service, and a finish that enhances and preserves what matters most.
With a background in custom picture framing, graphic design, marketing, and customer service, Gray brings a well-rounded and creative approach to every project here at the Print and Framing Co. Combining an eye for design with hands-on industry experience, he understands how to present artwork, photography, and memorabilia in a way that enhances both the piece and the space it lives in.
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